What is conversion, how to calculate it and how it affects income, says Vera Karpova, analyst at devtodev. Quite often, when discussing a particular project, we use the term “conversion”…. Read more »
How to analyze paying users, why with increasing audience growth, the share of paying people can fall, and also how to increase their number? Vera Karpova, devtodev analyst told in… Read more »
What makes ARPPU different from ARPU and average check, why should you count and track this metric, and how to most easily increase it. Vera Karpova, devtodev analyst told in… Read more »
How to correctly calculate ARPU, where knowledge of this metric can be useful, and also how it is possible to increase it. Vera Karpova, devtodev analyst told in her article…. Read more »