Factors influencing the decision to download games or apps on Google Play and the App Store

The report is based on a survey of 3,005 members of the United States, held in the early summer of 2006. Analysts used data from the Tune intelligence (more than 50,000 applications) and Tune analytics from more than 74 million American installations in September 2015. We will tell you the key insights about why users download games and apps.

Fully Tune report about the important factors is here.

The main components

game-installs-driver

The main components of the installation – reviews, ratings and description. Video, title, publisher, screenshots and icon are also important. But their impact on the decision of the application downloading much less than the first two factors.

Tune shows how to optimize conversion may at times increase your profits:

games conversion optimization

Why do they download games and apps?

Therefore, here is an exploration of how users install the applications and games. It seems, like the most users wants to perform a specific task, this motive is followed by the recommendation of friends, and the third position is after interesting advertising:

games installation motivation

What is more important for men and women:

drive game installs

Useful links, stay in touch:

Twitter: https://twitter.com/TakeGamesTeam
Facebook: https://www.facebook.com/TakeGamesTeam/
Site: https://take-games.com/
Blog: https://take-games.com/blog/

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