The analytical service AppsFlyer talked talked about the average revenue per user in mobile strategies.
According to AppsFlyer, the average level of user retention in strategies for the first day is 34.9% on iOS and 33.9% on Android.
A week later, the figure drops to 12.6% in iOS and 9% in Android. On the 30th day, 4.3% of iOS players and 3% of Android players remain in mobile strategies.
Organic downloads are good for mobile strategies
The maximum average revenue per user (ARPU) of $8.27 was recorded with organic downloads on iOS. The minimum value of ARPU was noted for inorganic downloads on Android, it was $1.02.
The average ARPU value for both platforms was $2.23.
Facebook generated the most of the downloads for strategic games. The second and third places were Google AdWords and Unity.