We’re continuing to deliver information from the Superdata and Unity mobile games market analysis. The previous article is here. Today we will highlight the VR games market growth. As they said in the report: “An average VR session was about as long as a mobile gaming session, and users came back roughly 40 times a month”. And they’re predicting that “2017 will be the year of VR implementation”, we’ll see.
So what about the VR games revenues?
Virtual Reality made $1.8B in its first commercial year, and it’s a very big step forward! Due to the report, big companies such as Google, HTC, Facebook, Samsung and PlayStation, contributed to the 6.3M devices shipped to their owners.
Gear VR from Samsung was the leader, they has 4.5M devices sold. Due to the compatibility with a number of devices, they left their competitors behind, before the release of Google Daydream. The giveaway of their headsets with thousands of Galaxy S7 preopreders, they conquered the market in it’s most crucial time.
Google’s new headset got a very steady start, coming out late and it has the compatibility with Google Pixel only.
Anyway, as more devices will become compatible with Daydream, Google will become a big competitor for Samsung. The price, which is $20 lower, than Gear VR has, it will Daydream will compete with Gear VR even faster.
What experience does VR customers want?
Last year, games got 44% of VR market. That’s why all VR developers targeting their efforts to create playable experiences for VR headsets. The 81% of American VR-owners, played games on their headsets. The most successful VR game was Job Simulator. It earned $3M, regardless the free copies offering with select shipments of the HTC Vive!
While play sessions were short – approx 10 minutes – they were engaging enough to keep players coming back often. Users experienced VR more than once a day on average, with mobile VR users in particular reaching for their headset almost 50 times a month. 2017 will see content that is even easier to experience for long periods of time, allowing for lasting immersion and increased engagement.
Superdata and Unity
All the facts means, that 2017 year definitely will be the interesting and competitive year for both VR headsets creators and VR games developers.