Have you done an advertising campaign in Facebook? Worked with your target audience? Prepared content? Do you want to know how we did it? Then read the Take Games Studioís report on the first advertising campaign out of ten planned for 2017!
Hello friends! My name is Einar and I work as a project manager at Take Games Studio.
Today we have an off-the-record article. In fact, this is a short report on the life of the company and its development.
So, let’s begin!
Preparation for the advertising company of Take Games
Before we start working on the definition of our target audience, we went through the preparatory stage. These works took several months and included the creation of a corporate style and the rendering of the base art.
For all the work done in this direction, we thank our talented art director, designer and great illustrator, Artem Lebid! Being a versatile specialist, Artem also creates videos and leads our channel on Youtube.
Then we created and filled corporate pages in Twitter, Instagram and Facebook. For the articles and news written for these sites, we are grateful to Ilya Voronov.
Here are his works:
We are grateful to Dmitry Gontar for creating a corporate website and blog, as well as for writing many analytical articles for it!
You can also evaluate his work by sharing these articles in social networks and visiting the site:
At the same time our developers created a variety of game projects, to showcase our experience to customers in a variety of genres and was publishing them on Google Play.
We also created and filled content with corporate pages on such platforms as: App Store, Amazon Developers, Windows Store, Appodeal, Heyzap, AppLovin, Vungle, Chartboost, InMobi, LeadBolt, HyperMX, MdotM, Unity Services, AdColony, Amplitude, Mixpanel and Guru.com.
Einar Khoroshok, thatís me, at this time was engaged in writing a series of articles “The Way of PM“, for a corporate blog. I prepared an advertising campaign and even took pictures of the entire team, for avatars.
Other cool stuff happened
An alternative page was created on Twitter, dedicated to individual games of the company:
At the same time, thanks to excellent work at the world’s largest outsourcing site, Upwork.com, we were given the high status of Rising Talent!
Of course, much more has been done than I described above and it’s only works concerning advertising and promotion of Take Games in the network.
Many thanks to our translators Miroslava Khristenko and Lisa Babin, gorgeous specialist SEO-Optimization Artyom Filozop!
And of course an excellent 2D-designer and illustrator Sasha Serdyuk, who actually created the game Hardy Halloween:
If you think about it, the amount of work done is simply amazing!
Facebook ADS Manager
The preparatory stage is over and it’s time to determine the target audience for advertising on Facebook.
Just want to thank Zushi Pletnev, who creates excellent lessons on promoting Facebook.
Thanks to his podcasts, we managed to allocate from the audience of 13-14 million people that formed after the first stage of sorting, a narrower target audience of 600-700 thousands active users.
These are the people with whom we can move forward together!
After several stages of clarifying the audience of our future advertising campaign on Facebook and Instagram, we implemented Pixel on our site to more accurately collect statistics, and launched two parallel advertising campaigns for various advertising purposes.
The campaign lasted five days and now we have a lot of statistics to make adjustments and start the second advertising campaign in March 2017.
Our commercial was shown to 1821 people. Of these, 498 became interested in our first video:
Thus, CPC was about $0.048.
Another three hundred people looked at it on other sites.
But the main thing is that we got important data about the reaction of our target audience and now we are making changes to our advertising plan and the sorted audience!
We are grateful to everyone who paid attention to our team and this advertising campaign.
Special thanks go to Bogdan Sergiienko and Ninel Gryuner, who took the time and gave some valuable advice on our site.
Expansion and escalation.
Of course, we are moving forward and learning something new every day. We are struggling with the lack of necessary knowledge and experience. And every day, our team is increasing the pressure on this ethereal enemy, snatching from him all large and large territory.
It costs money, time and moral strength, but as one of the founders of the United States of America said:
“Investing in knowledge always brings the greatest revenue.”
Thanks to everyone who helps us! We appreciate this support and your attention.
We wish all of us good luck and prosperity!
Take Games Team.
Literature and sources:
– Facebook Business: “Advertiser Help Center”
– Zushi Pletnev: “Zushi Technology”